Transitway Campaign Billboards
City of Ottawa | In Canada’s capital, public transportation is managed by OC Transpo. Ottawa was gearing up for the grand-opening of a major addition to the rapid transit route – called the Transitway – which now linked the west, east and south areas of the city. The expanded service was something worthy of a full advertising campaign to promote the virtues of taking the bus. Smith developed a multitude of benefit messages in both English and French, which we then applied to all campaign material, including billboards.
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