Naturalizer Trade Ad
Brown Shoe Company | Naturalizer was a well-known and respected name in the comfort footwear industry when they decided to enter into the winter boot market. Smith Advertising and Design created this full page ad, for placement on the back page of Canadian Footwear Journal – voice of the Canadian footwear industry. Footwear Journal keeps retailers, manufacturers, importers and distributors up to date on all aspects of the footwear business. This ad was published in advance of the winter footwear buying season, to build interest in the product line, and to give time for sales reps to make their presentations to prospective buyers.
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