CAC Identity

The Cement Association of Canada | This client (formerly known as the Canadian Portland Cement Association) had been using a logo that was a Canadian version of their US counterpart — the Portland Cement Association. Wanting a logo that was uniquely their own, the Association put out an RFP to graphic design agencies for proposals. Smith won the selection process, and proceeded to develop a rebranding program that included logo artwork in various file formats, and a corporate standards guide. Smith later applied the new identifier to stationery, extensive business collateral, and exhibit material.


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